After millions of (air)miles, I’m still in love with the miracle of aviation. The idea of entering a metal tube in one continent, and exiting it in another has never lost its magic. But the way we book flights is fundamentally broken. Back in the day, it was simple. You’d go to a travel agent who would arrange things on your behalf, or maybe you’d purchase your ticket at the airport. But today, things are more complicated, and it’s all the Internet’s fault. If you’re a typical leisure traveler, your purchasing funnel will look something like this: first, you’ll start…
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by Matthew Hughes via Endless Supplies .Us - News
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