Change can be a true challenge for major brands. The planning, resources, budget, time and sheer willpower that goes into major launches, branding exercises and technical transitions can be enough to scare off even the most enthusiastic and innovative marketer. Recently, Neustar launched its own branded Top-Level Domain (TLD): ‘.neustar’. This means that our online presence has moved from neustar.biz to home.neustar. We also moved our staff emails to @team.neustar addresses, integrated a custom .neustar URL shortener into our social posts and much more to roll out our new digital identity. We’re one of the first to fully transition to…
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