Scandinavia is annoyingly perfect from the outside. They’re the happiest people on earth, they have universal healthcare, free education and paid parental leave. And now they have one of the most successful startup ecosystems in the world. Things are certainly good up north. But every paradise has its snake. The weird thing about this success is that Scandinavian people, in fact, hate success – this is called the Jantelaw. The social code that hates success The Jantelaw was first described in the 1933 novel, A Fugitive Crosses its Tracks, by Danish author Aksel Sandemose. The Jantelaw was described as a sort…
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