In an initial coin offering (ICO) there are two likely outcomes: profit handsomely or get taken for a ride. Rarely does the volatile nature of the investment offer any middle ground. And if it’s an ICO you first heard about on social media from a celebrity endorsement, you can be all but sure it’s the latter. Still, the lure of overnight profits often overrides judgement, leaving otherwise risk-averse investors willing to take a leap of faith in otherwise proven technologies. First, what is an ICO? Simply put, it’s a round of fund-raising similar to an initial public offering (IPO), only…
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