A new eyewear brand is taking on Luxottica with a single wire, some seed funding, and a sustainability story

A U.K.-based startup has come up with a new design for high-end, direct-to-consumer sunglasses that are original, modular, and virtually indestructible. But to get their eyewear in the hands of consumers, they’ll have to compete with some industry giants, including Luxottica Group of Italy, whose brands include Ray-Ban and Oakley among others. Their company, Wires […]