Digital advertising and marketing spend is tipped to finally equal that of traditional marketing by 2020 and will eventually surpass it. Marketers are only now fully harnessing the power and reach of digital marketing after a lot of teething problems that led to wasted budgets and missed targets. That’s not to say that there aren’t still problems. Questions abound about the trust between marketers and the companies they’re representing and how to measure the success and effectiveness of these campaigns. Gagapay is developing a smart marketing platform, powered by blockchain technology, for marketers to build their own affiliate, referral, network marketing,…
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