Thursday, May 10, 2018
IAB says online advertising grew to $88B last year — more spending than TV
Online advertising reached $88 billion last year, a 21 percent increase from 2016 and a new high, according to the latest IAB Internet Advertising Revenue Report. The report is prepared by PricewaterhouseCoopers for the Interactive Advertising Bureau, a trade organization of online advertisers and publishers. Aside from stumbling after the financial crisis a decade ago, […]
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