Shure’s phono demise is sad, but doesn’t really matter

On the 1st May, Shure – a leading American audio company – shut down its phono division. Fundamentally, it’s no longer making cartridges (read: the part of turntables with the needle in). I was surprised when I heard the news. In fact, it seemed counter-intuitive. Shure has been making cartridges since 1937 and produces one of the best ever all-round microphones with the SM58, so it has both heritage and prestige in the audio space – one would assume a winning combination. A few years ago, discontinuing a phono division would’ve made sense. But, we’re currently living through a bizarre…

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