Friday, June 15, 2018

Cheq raises $5M for a proactive, AI-driven approach to safe ad placement

While brand safety and fraud prevention have been big topics in the online ad industry over the past couple years, Cheq CEO Guy Tytunovich argued that “first generation solutions for ad verification” aren’t good enough. The problem, Tytunovich said, is that existing products use sampling to alert advertisers to issues “after the fact.” Compare this […]

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