For seven years, Ikea has treated the smart home as a hobby. That’s changing now that Björn Block’s Home Smart division has been promoted to the same importance as Living Room, Bedroom, and all the other Ikea businesses that have come to define the company. Ikea faces the challenge of teaming up with Google, Amazon, Apple, and other tech giants while also battling them for primacy in the home. Read the full feature here: http://bit.ly/38VyVH9 And geek-out on an exclusive preview of Ikea’s improved 2020 Home Smart experience here: http://bit.ly/34DYs4h Subscribe: http://goo.gl/G5RXGs Like The Verge on Facebook: https://goo.gl/2P1aGc Follow on Twitter: https://goo.gl/XTWX61 Follow on Instagram: https://goo.gl/7ZeLvX Why'd You Push That Button Podcast: https://ift.tt/2IJ3VyN The Vergecast Podcast: https://ift.tt/2LfINlq More about our podcasts: https://ift.tt/2i0npB8 Read More: http://www.theverge.com Community guidelines: http://bit.ly/2D0hlAv Wallpapers from The Verge: https://bit.ly/2xQXYJr Subscribe to Verge Science on YouTube, a new home base for our explorations into the future of science: http://bit.ly/2FqJZMl
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