Are you using the right tools for the job? Any good mechanic has a large, well-stocked tool cabinet at their disposal, filled with the wrenches, sockets and various more specialized tools that they need for any job. You have a tool cabinet at your disposal too, and it’s called Google Analytics. As every good mechanic knows, you save on time, headaches and expletives by using the right tool for the right job. Some of these wind up in the bottom drawer, forgotten for no good reason. So what are some of these neglected tools? 1) Weighted Sort It’s easy to…
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