Why running a Medium column will do more for your company than a traditional blog

Most businesses have their own blog since they want to boost their SEO, build authority and trust, and engage with their consumers. Blogging is no longer just a way to share opinions and ideas or keep cross-country relatives up-to-date; it’s a business and marketing tool that helps companies build their brand and connect with consumers. Businesses use blogs to educate customers about their products, connect with their audience emotionally, and provide other value. Zig Ziglar said, “If people like you, they will listen to you, but if they trust you, they’ll do business with you.” Despite being around for nearly…

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