With nearly five PR people to every journalist, it’s not surprising the relationship between the two is similar to that of a failing marriage. Journalists think the PR industry is mostly terrible, PR people think journalists are dicks, and unfortunately, this feud isn’t one that can be solved overnight. PR policies and procedures are outdated. Blogs and social media have become the easy and obvious place to make company announcements, and human attention spans are now shorter than that of a goldfish. As millions of companies beg for a millisecond of people’s attention in a world oversaturated with products and services, journalists are…
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