Wednesday, May 2, 2018

The BBC will run its first podcast ads, powered by Acast

The BBC will start running ads in its podcasts, thanks to a partnership with podcast publishing and monetization company Acast. Acast CEO Ross Adams told me that ads will start running later this week, with the BBC including “bumpers” today announcing the imminent ad launch. “Podcasts are one way we’re reinventing BBC radio to engage […]

No comments: